Angi is worth it for a contractor when the jobs it books cost less than the profit they bring in, and you have room in the schedule for them. Nobody can answer that for you with an industry average, including us. Close rates quoted online disagree with each other and often don’t say where they came from. Your own billing and job records can answer it in an afternoon.
Below is how Angi charges, taken from Angi’s own help pages, a worksheet you fill in with your numbers, when a marketplace makes sense, and how it compares with your own website and Google profile. For how lead sources fit with the rest of a trade business’s marketing, see our contractor websites page.
How Angi charges for leads
These details come from Angi’s help center as we read it in November 2026. Angi changes its programs, so check the current pages and your own agreement before you rely on any of this.
- Two ways leads arrive. Some leads come in automatically. Others start as Opportunities: a homeowner project that matches your services and area. Angi’s Opportunities and Leads FAQ says you’re charged once both you and the homeowner show interest in connecting, and its Billing FAQ says accepting an Opportunity charges the lead fee right away.
- You pay for the lead, not the job. Angi says leads aren’t guaranteed jobs, and you’re charged for leads whether or not you open or respond to them.
- Leads are shared, up to a cap. Angi matches each homeowner request with no more than five pros.
- Prices move. Angi says lead fees change with the task, the homeowner’s location and demand for the work. The help pages we read don’t list prices, so ask Angi for the fee on each lead type you’d receive.
- Billing. Without an annual subscription, you’re billed weekly. With one, you’re billed for automatic leads on the same day each month. Your monthly lead budget is the target dollar amount of leads Angi aims to match you with.
- Credits for bad leads. Angi’s lead credit page lists invalid contact info, wrong location, service mismatch, duplicates and leads sent while paused. The lead must be under 45 days old, you should have tried to call the homeowner within 24 hours, your account must be in good standing, and credits aren’t offered on an annual subscription. Angi says it reviews requests within 5 business days.
If your agreement includes a subscription or any other fee, it belongs in the worksheet too. Take the amount from your own agreement or invoices, not from a blog post.
The cost-per-booked-job worksheet
Pull at least three months from your Angi billing and your own job records. If your work is seasonal, use a full year. Fill in one column for Angi and one for whatever channel you want to compare it with, so you’re comparing like with like.
| Line | What to enter | Angi | Other channel |
|---|---|---|---|
| A | Lead fees for the period | ||
| B | Other charges for the period (subscription, add-ons) | ||
| C | Total cost (A plus B) | ||
| D | Leads received | ||
| E | Leads you actually spoke with | ||
| F | Estimates given | ||
| G | Jobs booked | ||
| H | Gross profit from those jobs (price minus materials, labor and other job costs) | ||
| I | Hours spent calling, visiting and quoting these leads |
Then work out four numbers:
- Cost per lead: C divided by D
- Booking rate: G divided by D
- Cost per booked job: C divided by G
- Profit left per job after lead costs: H minus C, divided by G
How to read it
If the profit left per job is healthy and your crews have open days, the channel is paying for itself. If the cost per booked job eats most of the profit, look at lines E and F before you quit. If you reach only a few of your leads, reply speed may be the problem rather than the marketplace. If you give lots of estimates and book few, look at price, fit or follow-up. Line I matters because a lead you drive out to quote and lose costs you a morning as well as the fee.
From now on, record the source of every job. Ask “How did you hear about us?” on the phone and on your website’s quote form, and keep a source field wherever you track jobs. Our guide to a request a quote form shows one way to set that up. Without a source on every job, each channel looks better or worse than it really is.
When a marketplace makes sense
- You’re new. You have no reviews and no website traffic yet, and you need work now. A marketplace can bring requests while you build your own sources.
- You have gaps. A slow season or a new crew with open days. Paying per lead for a while can cost less than idle time. Check how pausing and budgets work in your account first.
- You’re testing a service or area. Before building pages for a new service, a few months of leads can show whether people in your area ask for it.
- You can answer fast. On a request shared with other pros, a slow reply hands the conversation to someone else. Angi’s own credit rules expect a call within 24 hours.
The trade-offs
These aren’t faults. They come with the pay-per-lead model:
- Shared leads. Up to five pros may contact the same homeowner, so you compete on speed and price from the first call.
- You pay either way. Leads you lose, or never reach, still cost money.
- The platform owns the front door. The request starts on Angi, under Angi’s rules and pricing. Reviews customers leave there build your Angi profile, not your Google profile or your website. When you stop paying, those leads stop.
- Prices you don’t set. Fees change with demand, so your cost per lead can move from month to month.
Keep your own record of every customer you serve: name, job, date and where they came from. Repeat work and referrals need somewhere to start.
How your own website and Google profile compare
A quote request from your website, or a call from your Google Business Profile, goes to you alone. Nobody else gets the same request, and there’s no fee per lead. What you pay instead is an upfront cost and steady effort: a website to build and host, a profile to keep current, and reviews to earn one job at a time. Our guide on how to ask customers for Google reviews covers that last part.
The trade is speed. A marketplace can send leads in the first week. A new website usually needs months before search brings steady calls, and nobody can promise rankings. Our guide on how long SEO takes explains what to watch in the meantime.
Run the same worksheet on your own channels. For the website, line A becomes your hosting plus a fair share of what the site cost to build, spread over the years you expect to use it. Count leads from forms and calls, and note which page each one came from.
A sensible path: keep the marketplace while your site and profile build up, fill in the worksheet every quarter, and lower the lead budget as your own channels start booking jobs for less. If Angi still books profitable work after that, there’s no reason to stop.
How we can help
We build contractor websites so more of your work can come to you directly: a page for each service you want more of, quote forms we test before launch, and tap-to-call on every page. Our builds start at $5,000. To set that against what you spend on leads now, send your trade and your monthly lead spend through our contact page; the contractor websites page shows what the build includes.
