About Business Jet Fuel

What the name means

Business Jet Fuel is about what the work is for: fuel for a business's growth. A website is the place most customers meet a business first now, and for a lot of small companies it is also the store, the order desk, the quote form and the member office. When it works, the business grows. When it is slow, confusing or invisible in search, the business pays for it every day without seeing the bill.

The line under our name, Digital Authority Consulting, describes the other half of the job: helping a business become the source that search engines and AI assistants trust and quote for its subject.

How we work

We are a small team on purpose. The people who write your proposal are the people who build your site, check it and answer the phone after launch. That keeps decisions fast and nothing gets lost in a hand-off.

• We find things out ourselves. Before we ask you a question, we read your current site, your listings, your profiles and your competitors. You get a short list of the questions only you can answer.
• We use your real name, logo and photos. No stock look, no invented details. Facts we cannot confirm stay off the site until you confirm them.
• We check before you see it. Every page at nine screen sizes, every link, every form with a real test, speed and accessibility measured.
• We tell you what we did not check, and what is still open, in plain English with numbers.
• We never need your passwords. Access is granted through collaborator invites, delegate logins or developer keys, and secrets live in secret stores, never in emails or code.

What we build on

Our builds run on Wix Headless with a custom front end written in Astro. Wix runs the business side (products, orders, payments, forms, members) with a dashboard the owner can use, and we control the design, the speed and every search setting. Code lives in private repositories, and checks run with tools like axe for accessibility, Lighthouse for speed, Google Search Console and Bing Webmaster Tools.

Where we work

We are based in West Michigan and work with businesses anywhere in the United States by phone, email and video calls. Our clients so far are in Michigan; the work itself does not depend on where you are.