Frequently asked questions
25 questions we hear most, answered plainly. If yours is not here, ask us directly: the quote form on this page is the quickest way.
- Straight answers on cost, timing and what we will not do
- No promised rankings, ever
- Call or email if your question is not here
Prefer to talk? Call (616) 580-0996
- Real client work: Banyan Surplus, an online parts store that mirrors more than 34,000 eBay listings and syncs every day.
- What we build: websites, large online stores, member databases, integrations and the search work behind them.
- Who you talk to: Aiden or Matt, a family business in West Michigan working with businesses across the US. Call (616) 580-0996.
Working with us
Does Business Jet Fuel sell jet fuel?
No. Business Jet Fuel, LLC is a web development and SEO firm. We build websites, online stores and member databases, and do the search work that gets them found. The name means fuel for a business's growth. We have nothing to do with aviation or fuel.
Where are you based, and do you work outside Michigan?
We are based in West Michigan and work with businesses anywhere in the United States by phone, email and video calls. Nothing about the work requires us to be in the same room.
Who will I actually work with?
Aiden builds the websites, integrations and automations and does the search work. Matt handles proposals and project agreements. There is no account manager in between.
How does a project start?
You call, email or send the contact form with a few sentences about the business and what the site has to do. We do our homework, come back with a short list of questions, then send a written proposal.
We already have a website. Can you work with it?
Yes. We can take over and maintain it, improve its search setup, or rebuild it. A rebuild starts with an inventory of everything the old site does, and every old address is redirected to its new page.
Will you ask for our passwords?
No. Access is granted through collaborator invites, delegate logins or developer keys. If a password is ever shared by email, we will ask you to change it.
What do you need from us?
A description of the business and what the site must do, your logo and photos if you have them, access to the systems involved, and someone who can answer questions about facts like hours, prices and policies.
Websites and online stores
What do you build websites on?
Wix Headless with a custom front end written in Astro. Wix runs products, orders, payments, forms and members with a dashboard you can use; we build the design and control speed and search settings.
Can I update the site myself?
You can manage everything in the Wix dashboard: products, prices, photos, orders, form messages, members and CMS items. Design and layout changes go through us so they are tested before going live.
How many products can an online store hold?
Up to 50,000 on Wix Stores, counting hidden products. We plan large catalogs around that limit, and around the 1,000-category limit for the category tree.
Will the site work on phones?
Yes. We build for phones first and check every main page at nine screen sizes, from a small phone to a wide desktop, before launch.
Who writes the words on the site?
We can write them from what you tell us and our own research, and you check every fact. We never invent reviews, numbers, credentials or policies to fill a page.
Can you use our own photos?
Yes, and we prefer them. Real photos of your work, products and people beat stock images. We resize and compress them so pages stay fast.
Search and AI visibility
Can you guarantee first place on Google?
No, and be careful with anyone who does. Nobody controls Google's results. We control the work: a site that is easy to crawl, clear facts, good pages for real searches, and honest reporting.
How long does SEO take to work?
Technical fixes can show within weeks after search engines re-crawl the site. Ranking for competitive searches usually takes months of steady work.
What is AI visibility?
Making sure assistants like ChatGPT, Copilot, Perplexity and Google's AI results can find, read and quote your business. It rests on good SEO plus Bing indexing, allowing AI crawlers, and stating facts plainly.
Do you set up Google Search Console and Bing Webmaster Tools?
Yes. We prepare everything and add the sitemap. Verifying ownership needs a sign-in on your side or a delegated user, and we give you the exact steps.
Do you run paid ads?
We advise on paid search when organic needs a push, such as Google Shopping or Local Services Ads, and set up conversion tracking first. The ad account and budget stay yours.
Hosting, support and accessibility
What does managed hosting include?
Hosting, routine maintenance, monitoring, troubleshooting, a daily check of key pages and feeds, and a set number of support hours each month for changes you ask for.
What happens if something breaks?
The daily check alerts us to real problems such as a page that will not load, a failed sync or a form that stopped delivering. We fix what is ours to fix and tell you plainly what happened.
Can you take over a site someone else built?
Usually, yes. We start with a full check of the current site, so you know where it stands, then fix the most serious problems first.
Is the site accessible to people with disabilities?
We build and maintain to WCAG 2.2 level AA: keyboard use, screen readers, contrast, zoom and forms, checked at nine screen sizes. No one can guarantee legal compliance, and we do not claim to.
Cost and payment
How much does a website cost?
Websites start at $5,000 for the one-time build. Where yours lands depends on pages or products, data, integrations, logins, writing and the support you want after launch. Our cost guide explains each factor, and every proposal lists one-time and monthly costs separately.
What costs come from other companies?
Usually a Wix premium plan for your own domain and payments, the domain itself, payment processing fees, and any paid apps or ad budgets. They are listed in the proposal.
Who owns the payment account for my store?
You do. You connect the payment provider in your business's own name, so the merchant account and the money are yours from the first sale.
Want more depth? The cost guide, how we work and our guides go further on each topic.
Still have a question?
Ask it directly. You will get a straight answer from the person who would do the work.
- We read your message and look at your current site, listings or profiles.
- We reply with a few questions, or a time to talk.
- You get a written proposal with one-time and monthly costs listed separately.