Search engines and AI assistants reward the same thing: a site that is easy to read, states its facts clearly and has a good page for each question people ask. Our SEO work builds exactly that, then keeps it current. It is not a trick or a monthly mystery charge.
What is included
- A keyword map. Fifty or more real search terms your buyers type, each assigned to exactly one page that should rank for it. A term with no page becomes a page or a section to write. No two pages chase the same term.
- Technical SEO, prioritized. Unique titles and descriptions on every page, one main heading, clean addresses, a canonical address per page, sitemaps that list every page, a robots.txt that lets crawlers in, fast pages and a layout that works on phones.
- Structured data. The machine-readable facts behind the page: your organization, services, products, FAQs, articles and breadcrumbs, checked so they parse.
- Product and category optimization for stores: titles with brand, part number and type; category pages with an introduction; product data that qualifies for free shopping listings.
- Content. Pillar pages for each service or niche and supporting guides that answer the questions buyers ask, published steadily (two to four solid pieces a month beats forty thin ones at once).
- AI discovery readiness: Bing indexing, AI crawlers allowed, an
llms.txtfile, and facts stated plainly enough for an assistant to quote. - Search Console and Bing Webmaster Tools set up on your domain, with the sitemap submitted.
- A monthly report in plain English: which searches brought people in, which pages gained or slipped, and what we changed.
Showing up in AI assistants
When someone asks ChatGPT, Copilot or Perplexity “who builds websites for surplus parts sellers” or “best excavation contractor near me”, the answer is assembled from pages the assistant can read. Several assistants lean on Bing’s index, so a site that is invisible to Bing is often invisible to them too. We cover the steps in two guides: how to show up in AI answers and Bing Webmaster Tools for AI search.
The practical work is the same for every business:
- Make sure the pages are crawlable and that robots.txt allows the AI crawlers you want (GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and the search engines’ own bots).
- Get the site into Bing’s index, not only Google’s.
- State the facts an assistant needs: what you do, for whom, where, how much it costs or what drives the cost, and how to reach you.
- Keep your name, phone and address the same on the site and every directory.
- Collect reviews on real platforms and link to them; never copy review text onto the site.
Local and national search are different jobs
A contractor in one region wins through the map results, a Google Business Profile, a page for each service and a page for each town actually served. A business that sells across the country cannot win “web design” or “auto parts” on day one; it wins narrow terms where it has real proof, then widens. We plan for whichever one you are, and our contractor page covers the local version in detail.
What we will not do
No hidden text, no keyword lists stuffed into pages, no doorway pages that swap a town name, no invented “may fit” lists to catch searches, no fake reviews. These get sites penalized, and when a penalty lands it lands on your domain, not ours.
How we work on search
The first month is mostly fixing: the technical checks, structured data and the keyword map. After that the work shifts to pages and guides for the terms on the map, plus a quarterly refresh of the pages that matter most. If your site runs on Wix Headless, we also handle the platform’s quirks, such as its fixed sitemap address, which means the real sitemap must be added in Search Console by hand.
Results are not guaranteed, and we say so in every proposal. What we can promise is that the work is visible: every change is listed in the monthly report, and the site’s search data is in tools you own.
