Rockford Contracting does residential remodeling and commercial construction in Rockford, Michigan and the towns around it: kitchens, bathrooms, additions, basements, commercial buildouts, fencing and pole barns. One company doing that many kinds of work needs a website where each kind has a place of its own.
What the site had to do
- Give every kind of job its own page, so a homeowner searching for one thing lands on a page about that thing.
- Show finished work, project by project.
- Cover the towns the company works in, each on a page of its own.
- Make it easy to ask for an estimate or call, on a phone first.
What we built
- 19 service pages, one for each kind of work, linked from a single services page.
- 8 project pages, including a kitchen renovation in Rockford, a pole barn and a commercial buildout in Grand Rapids.
- 6 service-area pages: Rockford, Cedar Springs, Sparta, Belmont, Comstock Park and Grand Rapids.
- 4 guides for people planning a project: understanding construction estimates, permits and inspections, planning a home remodel, and a commercial buildout checklist.
- An estimate request form on the contact page that asks for the project type and the details.
- A phone number in the header and in the first screen that calls when tapped.
How it is built
The site is written in code with Astro and hosted on Wix. Each service, project and town has its own address, so a page can be shared or found in search on its own.
If you run a remodeling or general contracting company, our page on websites for remodelers and general contractors covers what this kind of site has to get right. The page on websites and SEO for contractors and trades covers the other trades.