People come to a nonprofit’s website from many directions. A friend shares an event, a local story mentions a program, a family searches for help, or a donor looks the organization up before giving. Each of them is deciding something different. A donor wants to know the gift reaches the right place and does real work. A volunteer wants to know what they would do and when. Someone who needs a program wants to know whether they qualify and how to start. A nonprofit website has to answer all three without making anyone dig.
Problems nonprofit websites usually have
- A donate button that leads somewhere unfamiliar. A third-party page with a different name and look makes some donors wonder whether they are in the right place.
- Payments in the wrong name. A donation account set up years ago by a volunteer, under a personal account, that nobody else can get into.
- Programs described in grant language. Pages written for funders instead of for the person who needs the program.
- Volunteer sign-up by email chain. A “contact us to volunteer” link that lands in one person’s inbox and ends up in a spreadsheet.
- Events in three places. A calendar on the site, a social media post and a flyer, each with different details.
- Old board lists and annual reports, often as scanned PDFs that screen readers cannot read.
- A site only one person knows how to update.
What we build for nonprofits
- A donation page in your own name. Wix can take payments, and we connect them in the nonprofit’s own legal name, so gifts go to the organization’s account and donors see exactly who they are giving to. Receipt wording and anything about tax treatment comes from your treasurer or accountant.
- Program pages for the people you serve. One page per program: who it is for, what it costs if anything, how to start and who to contact, written in plain words.
- Volunteer sign-up. A form that asks what someone wants to help with and when they are free, and alerts your coordinator by email or Discord through our website automations. We test it by sending a real message that has to arrive.
- Events with registration. Wix Events handles listings, RSVPs and tickets from the dashboard, so the event page and the sign-up list always match.
- Board, staff and annual report pages. Board members and staff are kept in the CMS so the next secretary can update them, and annual reports are published as readable web pages, with the PDF as a download if you want one.
- Volunteer or member logins, when you need them. Private pages for volunteers, board members or members, with roles and approvals so only the right people get in. Our guide to member roles and approvals covers the decisions, and our custom web apps page covers what can be built beyond that.
- Privacy for the people involved. Contact details of clients, volunteers and members are never shown on public pages.
- Accessibility from the start. Pages built to WCAG 2.2 AA and checked at nine screen sizes, because the people you serve and the people who give include screen reader users, people who zoom in and people on older phones. Our accessibility maintenance keeps it that way as content changes.
If your organization runs more like a membership group, with dues, a directory and members-only content, our page for clubs and organizations goes further into that side.
Getting found by donors, volunteers and the people you serve
People search for things like “food pantry hours”, “volunteer opportunities this weekend”, “after-school tutoring program”, “donate winter coats” or the organization’s name. Clear program pages and a current events list give Google and Bing specific answers to show, and structured data describes your organization, its programs and its events.
If you have a public location people visit, we prepare a Google Business Profile so you show up in map results; your staff sign in and verify it. We also set up Google Search Console and Bing Webmaster Tools under the organization’s own account.
AI assistants get questions like “where can I volunteer with kids on Saturdays” or “who helps with utility bills nearby”. They can only mention you if your pages say clearly what you do, for whom and when. Our guide to showing up in AI answers explains what helps. Rankings and mentions are not guaranteed, but specific, current pages give you a fair chance.
How a project runs and what we need from you
Before the build, we need a few things from you:
- Your legal name exactly as registered, and a Wix account owned by the organization rather than one person
- Your treasurer or director to connect the payment account in the organization’s name
- Program descriptions in your own words, even rough ones
- Your current board list, staff list and recent annual reports
- Photos you have permission to use, especially any that show the people you serve
We build on a preview address, your director or board reviews every page, and we test each form with a real message and check every page at nine screen sizes before the site goes live. Our written proposal lists one-time and monthly costs separately. To see what affects the budget, read the website cost guide, or send us your current site and tell us what people have trouble finding.
