How we work

First call or message

You tell us what the business does, who buys from you and what the website has to do: take orders, get calls, keep members organized, show up in search. We ask what you run on today (eBay, an inventory system, an old website, a spreadsheet) and what has gone wrong with websites before.

Before we come back with questions, we do our own homework: your current site, your listings, your Google profile, your competitors. You get a short list of what only you can answer, not a questionnaire.

A written proposal

The proposal lists what we will build, what is a one-time cost and what is monthly, which add-ons are optional, and what we need from you (access, photos, decisions). Integrations come with their own notes: what can sync, how often, and the rules that have to be agreed first.

Work starts once you agree to it. If something in the scope changes later, it changes in writing.

Plan the pages and the search terms

Every site starts with a page plan and a keyword map: the searches your buyers actually type, each assigned to the page that should rank for it. For a store, this is also when we plan the categories and the search. For a rebuild, every page and feature of the old site goes on a list, and each old address is mapped to its new page.

Design and build on a preview address

The design comes from your logo, your photos and your business, not a template. We build on a preview address you can open on your own phone, and you see it come together.

Facts we cannot confirm (hours, prices, licenses, years in business) stay off the site until you confirm them. Nothing is invented to fill space.

Check everything before you see it

Before we show you a version, we run our own checks: every page crawled for broken links, missing titles and structured data errors; every page opened at nine screen sizes from a small phone to a wide desktop; accessibility checked against WCAG 2.2 AA; speed measured with Lighthouse; every form sent once with test data that has to arrive in a real inbox; and a hunt for bugs as an impatient first-time visitor on a phone.

Launch on your domain

We connect your domain and change only the web records; your email records stay exactly as they are. The main address is set (with or without www), the other one and plain http forward to it, and every old address redirects to its new page. Then the checks run again on the live address, because a preview that works does not prove the live site does.

Google Search Console and Bing Webmaster Tools are set up with the sitemap. Anything that needs your own sign-in, like verifying a Google Business Profile, comes to you as a short list with the exact clicks.

Run it, measure it, grow it

With managed hosting, a daily check watches the site and any data feeds and speaks up only for real problems. Support hours cover the changes you ask for. Once a month you get a plain-English note: visitors, leads and orders, the searches that brought people in, and what we changed.

Search work continues on a steady pace: new pages and guides for the terms on the keyword map, and a refresh of the most important pages every quarter.